Currently, as an artist, I struggle with my ambition, my sometimes inadequate knowledge and proficiency, and with increasing problems with my aging body. But these things are to be expected, to be coped with, and will be managed!
Setting these issues aside, I am still have immediate questions to resolve, questions I seem to need help with! I don’t where to start resolving my twofold dilemma:
- What do I do with all my finished artwork?
- And how can I best find sufficient rewarding interaction and affirmation around my artwork?
And preferably without hours, days and weeks away from actually making art!
There are many artists who do not have a gallery contract or regular venue to show or market their work, yet they persist in making art. Artist creators who do not have agents, or galleries, or much of an audience. Most visual artists create alone, and do almost all their work alone, without paid assistants, interns, or other helpers. Some of us must share a need to find homes for our work, or to engage with a broader audience.
When I thought my work was ready, I started entering local juried art shows. At first I was delighted to have work accepted. This let me feel successful communicating something in my art: I was evoking a response in others, not just for myself. Also I had hopes of sales: I wanted to at least pay for some art materials & frames. For some years, I entered a 2 or 3 juried shows each year, and was pleased to exhibit a few pieces. But nothing sold. After a bit, I developed a body of work and more self-confidence, so I made the effort to arrange my own shows at local businesses. It is common in town for restaurants, banks and a few professional offices to display the work of local artists on a rotating basis. Generally artists simply self-nominate, and are put on the schedule. I have been lucky enough to have help selecting and displaying my work in this way.
So I have exhibited some work in the past, and sold a few pieces at my own shows, or to friends at other times. I don’t remember ever selling work from a juried show. And yet artists pay fees to enter juried shows, and must meet gallery guidelines for presentation. The fee is usually a small one; a base price plus a bit more for each submission, but framing can be pricey, and the gallery will keep a significant percentage of any sales. After submitting, the artist must wait in some suspense, with the likelihood of rejection. We may submit 3-5 pieces to a particular show, but given the number of entries, we will be lucky to have 1 or 2 accepted. At an exhibit opening, there will a dozen or more artists present, each showing just a few works. Few attendees take time away from their personal friends and from refreshments to engage with unknown artists about their work.
As you may guess, I no longer find it appealing to enter juried shows. Even when work is accepted, the experience is not rewarding. Quite the opposite, in fact. So I have not entered a juried show in several years. Nor have I made the effort to create an exhibit of my work at any of the local business venues.
Instead, this year, I signed up for the local Studio Tour, an annual Port Townsend event promoted with a brochure and some advertising. Participating in Studio Tour has been an ambition since getting my current studio space in 2011. I am lucky enough to have an excellent, heated, comfortable studio, with enough wall space to actually showcase quite a lot of work, and August is a good time for me to show some outdoor work also. So I finally made the commitment to have my studio and my work on display.
When I show art in an exhibit, I may never hear from viewers, and if something sells, I may never meet or talk to the buyer. And it is difficult for me, as an introvert, to engage with strangers looking at my work. My artwork is always personal, and I, the maker, am vulnerable to criticism even when I am most proud of my achievements. And of course there will be people who do not like my work. I don’t really want to overhear critics who may not try to be tactful.
The occasional sale does communicate something; it tells me that I have reached someone. There has been some sharing, and there is a response, and presumably appreciation! This does help me enjoy making art. I may never know what my work evoked: a sense of mystery, a bit of beauty from a balance of colors and shape, a definable message, or perhaps a personal memory. But some shared response was evoked in the buyer.
Is that enough? It seems that I crave a bit more interaction.
To be continued … in Art Making, the Journey #4